AT&T has done an early release of its OTT TV service DirecTV Now on most of the devices of Roku and its compatibility is now up to Roku 2 devices.
Till now DirecTV Now was not available for Roku devices, but now you can see this channel on all the latest models of Roku which include 4K Roku TVs, Roku Ultra, Roku premiere+, Roku Premiere, Roku Express+, Roku Express, Roku Streaming Stick (model 3600R), Roku 4, Roku 3, and Roku 2 (model 4210).
During the time period of the free trial, sign up for any tier of service can be done, but there will be need of providing credit card number up front and automatically you will be billed for the service of next month if you will not cancel ahead of time. Unlike the most of the streaming service here you will find no contracts and the service can change or cancel anytime. Also, you will able to continue your service for the rest for the rest of the month but you will get any kind of refund for the partial month from AT&T.
DirecTV Now will cost you $35 per month for 60 channels, $50 for the count of 80 channels, $6- for the count of 100 channels, and $70 for the count of 120 channels. Local channels along with the exception of CBS network, are available in some markets and these will be based on your billing zip code and physical location of your device that you are using for streaming. If you wish to see the premium channels like Cinemax, HBO, and Starz, then you will need to pay something extra and you will not get Showtime channel at all.
DirecTV Now tasted the success in January with almost 328000 subscribers but then in February it lists its 3000 customers and there was a flat growth in the month of March. For standing in the competitive markets it was in search for a platform and Roku is one of the best, significant and also the last platform for DirecTV Now to stand against its rivals. At the time of launch, the service was available on the web, iOS, Android, Chromecast, Amazon Fire TV and Fire TV Stick, Apple TV, and other selected smart TVs. The launch of Roku has come at the time of slower growth and a pull back on marketing for the DirecTV Now. The customers have also experienced some issues like freezing and buffering and it has led them to launch the online complaints on the AT&T’s online forums and contacting the company for the refunds. Some complaints were even filed with FCC when the customers found the service is not working properly and they are not getting their refunds.
Since the time of launch, the DirecTV Now has also got challenges by the other new entrants in the live Tv space. Initially, the rivals of DirecTV were Sling Tv from Dish and Play station Vue from Sony after these two it has also competed with YouTube Tv and live TV service of Hulu. The other ways of watching DirecTV Now include Apple TV, Amazon Fire TV, Chromecast, LeEco smart TVs, Android and iOS devices, and Windows and MacOS computers.